The agency won the account following a multi-agency pitch. It will handle the entire advertising, strategy, creative for the brand.
GlobeCom Advertising Pvt Ltd has won Ventura’s account in Bhopal following a multi-agency pitch. With this win, the agency is mandated to do the entire advertising, strategy, social and digital media, outdoor media, print, Tv, radio, events and activations for the interstate airlines operation across the market.
Anoop Singh, Founder &CEO, GlobeCom Group the parent company of the agency, "The objective of Ventura Airconnect was to break the barrier of being perceived as a very expensive & unsafe offering. While we achieve this, we had to make sure that we didn't err on making it too accessible, either. We had done a great deal of homework in trying to understand the competitive strategy. This helped us give solid solutions not only on brand communication but also on the tactical front which plays a great role in airlines business."